I'm Not In The House Business - I'm In The People Business

I read a wonderful article from a fellow RE/MAX agent in California. The market for him is no different than the Springfield Missouri real estate market. Selling homes is really not a science or miracle for any home seller. It's all about pricing. Read what William Johnson has to say.

I inherited a listing from a former agent that was overpriced. I did a new market analysis of the home and determined that it was at least $20,000 overpriced. When I met with the seller, they decided not to lower the price, but raise it $10,000. After a year, I finally received a contingency offer that was much lower than the asking price. I was able to keep it on the market during that time, but never received another offer. Unfortunately, the new buyer never sold his house, my sellers never sold their house. The listing expired and the seller rented the home out.

Whos fault is it the home didn't sell? I believe it's a combination of both seller and realtor. The seller should not have listened to the Realtor. The Realtor, me, should not have accepted the listing without having the seller agree to price reductions, regardless of a prior agent's listing. All my comparable sales told me the home was overpriced, but I could not convince the sellers of the facts.

Remember: A home is only worth what a buyer is willing to pay.

Kay Van Kampen